Do you consider yourself a true sneakerhead? Surely you like to follow interesting collaborations. Which ones have lived up to their marketing potential? What makes them stand out? Check if you know everything about the most popular collaborations from the sneaker world.
The most popular collaboration, which brands set as a model to this day, is the collaboration between Nike and Michael Jordan. The iconic Air Jordan 1 became recognizable around the world in no time. Over time, the footwear line evolved into a separate brand.
Probably every star dreams of the opportunity Jordan faced. However, there's no denying that such success will be difficult to repeat someday. Of course, brands do not give up and are constantly trying to impress customers. What are they doing to gain popularity?
Sneakers are definitely one of the more popular shoes most people choose. They provide comfort when worn, and at the same time can become a great investment.
Models produced in limited quantities arouse great interest - especially if they are the fruit of collaboration between a real star and brands. Usually such footwear is distinguished by an impressive price and unique character. Which sneaker collaborations are worth paying attention to?
Kanye West started his shoe design adventure together with the Nike brand. The drop of the Yeezy 2 Red October took place in 2014, but the promotion of this model began much earlier.
When they finally went on sale, they sold out within 11 minutes. The eye-catching red is not the only element these sneakers feature.
Who doesn't know the Beatles? The Yellow Submarine collection refers to the history of the iconic music band. Vans, a brand known for its colorful and patterned designs, is responsible for the collaboration.
Sean Wotherspoon is regarded as one of the most important collectors of vintage footwear. No wonder Nike decided to create something new with him. In 2014, a shoe combining two iconic models - the Air Max 1 and Air Max 97- saw life.
The collaboration was managed by the creative director of Louis Vuitton's men's line, Virgil Abloh. He presented the luxury shoes in two colors, namely red and white. In addition to the upper covered with the brand's distinctive monogram, the tongue features the words "Louis Vuitton Air".
Another collaboration of the famous rapper was released back in 2015. This time the shoes were created in collaboration with the adidas brand. This initiated the creation of a separate footwear line, which is still very popular today.
Nike tried to repeat the success of the Jordan series by inviting another well-known American basketball player to collaborate. The LeBron 8 model went on sale in 2010, which was combined with the change of LeBron James' team.
The shoes themselves refer to the climate of Miami, where he continued his career. Their color scheme was meant to reflect the atmosphere of sunny Florida, hence the turquoise inspired by relaxing on sandy beaches.
In 2017, a rather unusual collaboration took place. Two footwear brands joined forces to create a collection commemorating the achievements of Michael Jordan. The idea received a lot of attention from fans of the basketball player and sneaker collectors.
Another rapper who has captured the footwear market is Travis Scott. In collaboration with Nike, he created a model referring to the most famous Jordans. Interestingly, for the first time the characteristic swoosh was reversed. In addition, Scott added something from himself on the shoe, namely the logo of his music label, Cactus Jack.
In fashion, nothing dies. As you know, the most famous sneakers are the Nike Air Jordan 1. It was their design that Virgil Abloh, the founder of the Off-White brand, took advantage of. He designed a pair that is a reinterpretation of the iconic Jordan model with a modern twist.
They were released in three colorways, namely Chicago, University Blue and White. The model combines the sporty spirit of streetwear with luxury fashion.
Looking for a true grail for your collection? These limited edition sneakers have become a breakthrough in the history of collaborations. Luxury fashion house Dior teamed up with another giant, the Jordan brand. This is how high fashion met the world of streetwear.
Air Jordan 1 Low x Dior hit the market in 2020. They cost $2,000 at the time. If you find them in any store now, looking to buy this iconic model, you can expect the amount to reach more than 50 thousand zlotys.
The uniqueness of this design is highlighted by the fact that only 4,700 pairs were produced, with each pair numbered. The elegant design of the model is based on a gray color scheme. The distinctive swoosh stamp covers the Dior monogram, and the laces are accompanied by a keychain with the words "Air Dior".
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