Premiere of the New Balance 550 BEAMS Navy model

Premiere of the New Balance 550 BEAMS Navy model

As we approach the eagerly anticipated store premiere of the BEAMS x New Balance 550 'Crazy Navy' on March 16, 2024, the sneaker world is abuzz with excitement. This collaboration represents not just another release; it's a continuation of a storied partnership that has given us several iconic iterations, from the M2002R to the 990v5. This time, the focus is on the revival of a classic - the New Balance 550, a silhouette that has transcended its 1980s basketball shoe origins to become a lifestyle staple, adored by sneaker enthusiasts and fashionistas alike.

A Deep Dive into 'Crazy Navy'

This latest collaboration, dubbed 'Crazy Navy', is a testament to the enduring appeal of the New Balance 550, bringing forth an intriguing play of hues that capture the essence of the ocean. The palette spans across vintage indigo, arctic, light arctic, and navy, painting a picture of the sea's many faces. What sets this edition apart is the deliberate mismatch between the left and right shoes, each flaunting different color configurations, creating a unique aesthetic that's both bold and harmonious.

Constructed with a paneled leather build, the 'Crazy Navy' retains the low profile that has defined the 550's identity. This design choice is complemented by navy and light arctic New Balance "N" logos, embossed NB logos on the heels, crisp white laces, a white midsole, and a navy outsole. Each element works in concert to elevate the sneaker's visual appeal, making it a standout piece in any collection.

The Resurrection and the Swift Effect

The New Balance 550's journey from archive obscurity to modern icon is nothing short of remarkable. Revived by Aimé Leon Dore in 2020 and designed by the legendary Steven Smith, the silhouette's resurgence has been fueled by a blend of nostalgia and contemporary fashion sensibilities. Further propelled into the spotlight by none other than Taylor Swift, who was seen sporting a pair, the 550 has solidified its status as a sneaker of choice for celebrities and trendsetters.

A Cultural Convergence

This collaboration is a celebration of the rich history and cultural significance of both New Balance and BEAMS. Originating from the fashion-forward streets of Harajuku, BEAMS has been at the forefront of Japan's fashion scene since the mid-1970s. The 'Crazy Navy' is a reflection of this heritage, embodying the meticulous craftsmanship and innovative design that both brands are renowned for.

Mark Your Calendars

Priced at approximately $147 USD (¥22,000), the BEAMS x New Balance 550 'Crazy Navy' is a testament to the power of collaboration, heritage, and innovation. Available for pre-order on BEAMS' website, this release is not just a purchase; it's an investment in a piece of sneaker history. As we count down to the launch, the anticipation is palpable, with sneakerheads and fashion enthusiasts alike poised to make a splash with the 'Crazy Navy'. Join the wave and step into a world where style meets substance, and every step is a statement.